The Effect of Environmentally Friendly Paper Toward Purchasing Intention
Authors
Fatchur Rohman, Yudha B. Abadi, Mochamad Soelton, Nicco Prasetyo, Eko Tama Saratian
Corresponding Author
Mochamad Soelton
Available Online 12 February 2020.
- DOI
- 10.2991/aebmr.k.200205.023How to use a DOI?
- Keywords
- green positioning, product attributes, health consciousness, social influence, purchase intention
- Abstract
This research aims to examine and analyze the effect of green positioning, product attributes, health consciousness, social influence on purchase intention. The method used in this research is descriptive method. The object of this research is consumers of PT. Berkat Wahana Saudara with 130 respondents. The approach used in this research is Structural Equation Model (SEM) analysis tool Smart-PLS 3.2.8. The results showed green positioning significant positive effect on purchase intention. Product attributes significant positive effect on purchase intention. Health consciousness significant positive effect on purchase intention. Social influence significant positive effect on purchase intention.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Fatchur Rohman AU - Yudha B. Abadi AU - Mochamad Soelton AU - Nicco Prasetyo AU - Eko Tama Saratian PY - 2020 DA - 2020/02/12 TI - The Effect of Environmentally Friendly Paper Toward Purchasing Intention BT - Proceedings of the 4th International Conference on Management, Economics and Business (ICMEB 2019) PB - Atlantis Press SP - 120 EP - 126 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200205.023 DO - 10.2991/aebmr.k.200205.023 ID - Rohman2020 ER -