Proceedings of the 4th International Conference on Management, Economics and Business (ICMEB 2019)

The Effect of Environmentally Friendly Paper Toward Purchasing Intention

Authors
Fatchur Rohman, Yudha B. Abadi, Mochamad Soelton, Nicco Prasetyo, Eko Tama Saratian
Corresponding Author
Mochamad Soelton
Available Online 12 February 2020.
DOI
https://doi.org/10.2991/aebmr.k.200205.023How to use a DOI?
Keywords
green positioning, product attributes, health consciousness, social influence, purchase intention
Abstract
This research aims to examine and analyze the effect of green positioning, product attributes, health consciousness, social influence on purchase intention. The method used in this research is descriptive method. The object of this research is consumers of PT. Berkat Wahana Saudara with 130 respondents. The approach used in this research is Structural Equation Model (SEM) analysis tool Smart-PLS 3.2.8. The results showed green positioning significant positive effect on purchase intention. Product attributes significant positive effect on purchase intention. Health consciousness significant positive effect on purchase intention. Social influence significant positive effect on purchase intention.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
4th International Conference on Management, Economics and Business (ICMEB 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
12 February 2020
ISBN
978-94-6252-903-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200205.023How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Fatchur Rohman
AU  - Yudha B. Abadi
AU  - Mochamad Soelton
AU  - Nicco Prasetyo
AU  - Eko Tama Saratian
PY  - 2020
DA  - 2020/02/12
TI  - The Effect of Environmentally Friendly Paper Toward Purchasing Intention
BT  - 4th International Conference on Management, Economics and Business (ICMEB 2019)
PB  - Atlantis Press
SP  - 120
EP  - 126
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200205.023
DO  - https://doi.org/10.2991/aebmr.k.200205.023
ID  - Rohman2020
ER  -