Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)

Research on Influencing Factors and Value Classification of Agricultural Crowdfunding Project Financing Performance

Based on Customer Transfer Value Theory

Authors
Fangjie Yang, Ailin Wan, Xiyang Tang, Wenyi Feng
Corresponding Author
Fangjie Yang
Available Online 13 November 2020.
DOI
10.2991/aebmr.k.201111.005How to use a DOI?
Keywords
customer transfer value theory, agricultural crowdfunding, influencing factors, multiple regression
Abstract

Crowdfunding for agriculture provides a new social financing channel for agricultural funding, which is of great significance for promoting rural revitalization and targeted poverty alleviation. However, the current research on Chinese agricultural crowdfunding is still relatively backward, lacking quantitative and empirical research. This article selects 629 agricultural crowdfunding projects from April 1, 2019 to April 1, 2020 on the Jingdong crowdfunding platform as research samples, uses multiple regression analysis to finance agricultural crowdfunding projects based on customer transfer value theory, and analyzes the influencing factors of performance and establishes Agricultural Crowdfunding Project_Personnel value & Service value & Image value (ACP_PSI) classification model. The empirical results show that the personnel value, service value and image value of agricultural crowdfunding projects have a significant positive impact on financing performance, and the effectiveness of the ACP_PSI project value classification model is verified through empirical analysis. On this basis, countermeasures and suggestions for improving the financing performance of agricultural crowdfunding projects are proposed.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
13 November 2020
ISBN
10.2991/aebmr.k.201111.005
ISSN
2352-5428
DOI
10.2991/aebmr.k.201111.005How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Fangjie Yang
AU  - Ailin Wan
AU  - Xiyang Tang
AU  - Wenyi Feng
PY  - 2020
DA  - 2020/11/13
TI  - Research on Influencing Factors and Value Classification of Agricultural Crowdfunding Project Financing Performance
BT  - Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)
PB  - Atlantis Press
SP  - 24
EP  - 31
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201111.005
DO  - 10.2991/aebmr.k.201111.005
ID  - Yang2020
ER  -