The Tourist Satisfaction and Its Influencing Factors of Archaized Ancient Town: A Case Study of Kongtong Ancient Town in Pingliang City, Gansu Province

DOI

10.2991/aebmr.k.201111.030How to use a DOI?

Keywords

archaized tourism, tourist satisfaction, fuzzy comprehensive evaluation method, IPA, Kongtong ancient town

Abstract

Tourist satisfaction is a key factor that has an effect on the attractiveness of scenic spots. So the tourist satisfaction determines the complaints and loyalty of tourists. The Kongtong ancient town in Pingliang City, Gansu Province was taken as an example in the present paper, based on questionnaires and in-depth interviews, and combination of factor analysis, fuzzy comprehensive evaluation and Importance-Performance Analysis (IPA), to evaluate the tourist satisfaction of the ancient town. The results are showed as follows: first, tourist satisfaction of the ancient town is reached the “satisfaction” level. The comfortable and convenient tourism services can be left a good impression to tourists. However, not only could the Taoism culture as a cultural connotation of the ancient town not reach a standard which tourists are expected, but also tourists are the least satisfied with lack of attractiveness tourism consumption. Second, there are significant differences in the satisfaction with the ancient town for tourists with different individual characteristics and tourism-generating region attributes, and the perception evaluation of local tourists is better than that of non-native tourists. Third, the results of IPA analysis are showed: improvements are urgently needed in the following aspects: excavating the cultural connotation of ancient towns, promoting folk culture, innovating participatory tourism experience, and establishing multi-level consumption system.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ruijuan Yu
AU  - Lucang Wang
AU  - Jun Luo
PY  - 2020
DA  - 2020/11/13
TI  - The Tourist Satisfaction and Its Influencing Factors of Archaized Ancient Town: A Case Study of Kongtong Ancient Town in Pingliang City, Gansu Province
BT  - Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)
PB  - Atlantis Press
SP  - 163
EP  - 174
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201111.030
DO  - 10.2991/aebmr.k.201111.030
ID  - Yu2020
ER  -