Analysis of 5W Model of Pechoin Brand Communication in the New Media Era

Taking the Products of Pechoin as an Example

DOI

10.2991/aebmr.k.201111.058How to use a DOI?

Keywords

new media, Pechoin, brand communication

Abstract

The paper comprehensively analyzes the brand communication of Pechoin through Laswell’s 5W (who, says what, in which channel, to whom, with what effect) model, trying to show a detailed picture of the communication in the context of new media. It aims to provide the basis of factor analysis for the brand communication, so as to obtain better communication effect.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lu Wang
AU  - Ting Zhang
PY  - 2020
DA  - 2020/11/13
TI  - Analysis of 5W Model of Pechoin Brand Communication in the New Media Era
BT  - Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)
PB  - Atlantis Press
SP  - 344
EP  - 348
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201111.058
DO  - 10.2991/aebmr.k.201111.058
ID  - Wang2020
ER  -