Research on the Innovation Contribution of Unmanned Convenience Stores in the Business Model of the Catering Industry
- DOI
- 10.2991/aebmr.k.210909.010How to use a DOI?
- Keywords
- Unmanned convenient restaurant, Business model, Consumer demand, Innovation contribution, Value proposition
- Abstract
With the continuous penetration of mobile Internet and smart technology into people’s lives, the Internet generation with high spending power and demand has become an important consumer group. The current market demand for mobile phone online ordering, ranking, and payment continues to rise. At the same time, the demand for convenience, personalization and comfort of catering consumption is also increasing. Self-service, autonomy, and intelligence will become an important development direction for catering in the future. Unmanned catering, which uses high-tech smart technology and the Internet to replace some of the employees’ labor, has been questioned by many businesses in recent years, but it is still the development direction that many businesses plan to solve the traditional catering manpower, rent, food materials, energy costs, and low gross profit. Based on the value proposition and marketing perspective, the author analyzes the innovative contribution of unmanned convenience stores in the catering business model from the perspectives of unmanned convenience restaurants in meeting consumer demand, corporate product supply, and corporate profit contributions, and refines its shortcomings and difficulties and proposes Insights and enlightenment, in order to provide theoretical support and reference for the business model innovation of today’s catering industry.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiying Zhong AU - Yanxia Zhang PY - 2021 DA - 2021/09/11 TI - Research on the Innovation Contribution of Unmanned Convenience Stores in the Business Model of the Catering Industry BT - Proceedings of the 2nd International Conference on Management, Economy and Law (ICMEL 2021) PB - Atlantis Press SP - 77 EP - 81 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210909.010 DO - 10.2991/aebmr.k.210909.010 ID - Zhong2021 ER -