Analysis on Expansion of Goodlife Fitness into China

DOI

10.2991/aebmr.k.210909.001How to use a DOI?

Keywords

MAU, Monthly active users, Goodlife Fitness, Fitness industry

Abstract

For the past few decades, China, with its huge population base and fast-growing economy, has attracted many international investors and businesses from different industries. As the new generation’s consumption ideology progresses, the Chinese people are becoming more aware of personal health, quality of life and physical appearance. With the domestic fitness industry still scattered and under-developed, there provides an opportunity for Goodlife Fitness to expand into the Chinese market. The purpose of this article is to study the possibility of entering the Chinese fitness market by using SWOT analysis, Porter’s Five Forces analysis, and other relevant analysis. The results show that the Chinese fitness market is going into a more matured stage which provides opportunities for companies to enter.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuan Zhai
PY  - 2021
DA  - 2021/09/11
TI  - Analysis on Expansion of Goodlife Fitness into China
BT  - Proceedings of the 2nd International Conference on Management, Economy and Law (ICMEL 2021)
PB  - Atlantis Press
SP  - 1
EP  - 10
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210909.001
DO  - 10.2991/aebmr.k.210909.001
ID  - Zhai2021
ER  -