Proceedings of the 3rd Annual International Conference on Management, Economics and Social Development (ICMESD 17)

Research on E-Commerce Strategy of Yichang Agricultural Produce under the Background of "Popular Entrepreneurship and Innovation"

Authors
Yun-Duan Chen
Corresponding Author
Yun-Duan Chen
Available Online May 2017.
DOI
10.2991/icmesd-17.2017.25How to use a DOI?
Keywords
Yichang agricultural produce, E-Business, Popular Entrepreneurship and Innovation.
Abstract

Along with the warm wave blowing of "Popular Entrepreneurship and Innovation", more and more agricultural producers and operators are attempting to start their own businesses relying on e-Commerce, while factors such as talents, logistics and scale are still restricting the sustainable development of e-Commerce for agricultural produce. Based on the current situation of e-Commerce for agricultural produce, this Paper analyzes the plights and difficulties in the development of e-Commerce for agricultural produce in Yichang, and makes suggestions such as establishing brand, improving quality and cultivating qualified personnel, hoping to promote the healthy and rapid development of e-Commerce for agricultural produce in Yichang.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd Annual International Conference on Management, Economics and Social Development (ICMESD 17)
Series
Advances in Economics, Business and Management Research
Publication Date
May 2017
ISBN
978-94-6252-357-9
ISSN
2352-5428
DOI
10.2991/icmesd-17.2017.25How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yun-Duan Chen
PY  - 2017/05
DA  - 2017/05
TI  - Research on E-Commerce Strategy of Yichang Agricultural Produce under the Background of "Popular Entrepreneurship and Innovation"
BT  - Proceedings of the 3rd Annual International Conference on Management, Economics and Social Development (ICMESD 17)
PB  - Atlantis Press
SP  - 143
EP  - 147
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmesd-17.2017.25
DO  - 10.2991/icmesd-17.2017.25
ID  - Chen2017/05
ER  -