Partner Selection of Strategic Alliance in Shipping Enterprises

DOI

10.2991/icmesd-17.2017.60How to use a DOI?

Keywords

Shipping enterprise, AHP, Strategic alliance.

Abstract

The Analytic Hierarchy Process (AHP) was chosen to solve partner issue of shipping enterprise strategic alliance in this paper, taking China Ocean Container Transportation Co. Ltd (COSCO Co., Ltd). As an example, firstly partner selection evaluation index were discussed, and then the structure diagram of strategic alliance partner selection and evaluation of the various elements of the design criterion layers was illustrated, and the weight of each index was calculated respectively, finally how to choose the best partner according to the weight was settled.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiao-Xue Ren
AU  - Xin-Ran Wang
AU  - Ru Zhang
AU  - Kai Ding
PY  - 2017/05
DA  - 2017/05
TI  - Partner Selection of Strategic Alliance in Shipping Enterprises
BT  - Proceedings of the 3rd Annual International Conference on Management, Economics and Social Development (ICMESD 17)
PB  - Atlantis Press
SP  - 318
EP  - 323
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmesd-17.2017.60
DO  - 10.2991/icmesd-17.2017.60
ID  - Ren2017/05
ER  -