Analysis on the Connotation of Rural Financial Products and Services Innovation

DOI

10.2991/icmesd-17.2017.94How to use a DOI?

Keywords

Rural finance, Financial products and services, The issues of "agriculture, Rural areas and farmer", The connotation of rural financial products and services Innovation.

Abstract

The construction of a well-off society in all-round way need to solve the issues of "agriculture, rural areas and farmer", which requires rural financial support. The key to support rural financial is the innovation of rural financial products and services. Understanding the connotation of rural financial products and services innovation scientifically in favor of promoting the innovation of rural financial products and services. This paper will analyze the background of rural financial products and service innovation. Through the interpretation of the relevant national support policies and summarize the understanding of its connotations from domestic and foreign academia, so as to analyze the connotation of rural financial products and service innovation. Summarize its features: creativity, marketability, high Investment, high risks, reference, relatively conservative and rural. In the end, this paper presents the content of rural financial products and services innovation. It main includes enriching the content of rural financial products, stabilizing rural financial product pricing mechanism, developing intermediary service, innovating the collaboration pattern between insurance products and financial institutions, the concept of financial service, financial service process, the way of financial services, the management of financial services.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ming-Gui Cao
AU  - Ling Li
PY  - 2017/05
DA  - 2017/05
TI  - Analysis on the Connotation of Rural Financial Products and Services Innovation
BT  - Proceedings of the 3rd Annual International Conference on Management, Economics and Social Development (ICMESD 17)
PB  - Atlantis Press
SP  - 520
EP  - 529
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmesd-17.2017.94
DO  - 10.2991/icmesd-17.2017.94
ID  - Cao2017/05
ER  -