Proceedings of the 3rd Annual International Conference on Management, Economics and Social Development (ICMESD 17)

Young Adult Muslim Consumer Intention to Purchase Halal Cosmetics: Application of the Theory of Planned Behavior

Authors
Nurhadiati Endah, Sri Daryanti, Sri Rahayu Hijrah Hati
Corresponding Author
Nurhadiati Endah
Available Online May 2017.
DOI
10.2991/icmesd-17.2017.102How to use a DOI?
Keywords
Consumer behavior, Halal cosmetics, Attitude, Intention, Theory of planned behavior.
Abstract

This study strives to examine the impact of subjective norms, perceived behavioral control and attitude on customer intention to purchase halal cosmetics among young adult Muslim consumers. Data was collected via an online survey from 165 young Muslim consumers. The results demonstrate that attitude, subjective norms, and perceived behavioral control are significant in influencing young adult Muslim customer intention to purchase halal cosmetics. The study shows that subjective norm has the highest parameter coefficient value compared to the other two antecedents of intention which indicates that the intention to buy halal cosmetics is largely influenced by the opinions of the consumers significant others, such as friends and relatives.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd Annual International Conference on Management, Economics and Social Development (ICMESD 17)
Series
Advances in Economics, Business and Management Research
Publication Date
May 2017
ISBN
978-94-6252-357-9
ISSN
2352-5428
DOI
10.2991/icmesd-17.2017.102How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Nurhadiati Endah
AU  - Sri Daryanti
AU  - Sri Rahayu Hijrah Hati
PY  - 2017/05
DA  - 2017/05
TI  - Young Adult Muslim Consumer Intention to Purchase Halal Cosmetics: Application of the Theory of Planned Behavior
BT  - Proceedings of the 3rd Annual International Conference on Management, Economics and Social Development (ICMESD 17)
PB  - Atlantis Press
SP  - 569
EP  - 573
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmesd-17.2017.102
DO  - 10.2991/icmesd-17.2017.102
ID  - Endah2017/05
ER  -