Proceedings of the 4th Annual International Conference on Management, Economics and Social Development (ICMESD 2018)

An Analysis of Tourists' Willingness To Accept under Forced Consumption from Travel Agencies

Authors
Jian-Hua Wei, Meng Ding
Corresponding Author
Jian-Hua Wei
Available Online May 2018.
DOI
10.2991/icmesd-18.2018.24How to use a DOI?
Keywords
Forced consumption, Negative experience, Travel agencies, WTA.
Abstract

The phenomenon of forced consumption by travel agencies and tour guides is endless. This not only has a great impact on the reputation of tourism destinations, but also reduces the tourists experience utility. The purpose of this paper is to study the influence of the forced consumption of travel agencies on the tourists’ experience utility. Based on the willingness to accept (WTA) method, we investigated the price of tourists willing to accept forced consumption or compulsive consumption under certain circumstances, and the price of willingness to accept compensation. It helps the relevant departments to solve such negative events, and provides data for reference, so as to improve the tourists experience in the process of travel.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th Annual International Conference on Management, Economics and Social Development (ICMESD 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
May 2018
ISBN
10.2991/icmesd-18.2018.24
ISSN
2352-5428
DOI
10.2991/icmesd-18.2018.24How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jian-Hua Wei
AU  - Meng Ding
PY  - 2018/05
DA  - 2018/05
TI  - An Analysis of Tourists' Willingness To Accept under Forced Consumption from Travel Agencies
BT  - Proceedings of the 4th Annual International Conference on Management, Economics and Social Development (ICMESD 2018)
PB  - Atlantis Press
SP  - 149
EP  - 152
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmesd-18.2018.24
DO  - 10.2991/icmesd-18.2018.24
ID  - Wei2018/05
ER  -