An Analysis of Tourists' Willingness To Accept under Forced Consumption from Travel Agencies

DOI

10.2991/icmesd-18.2018.24How to use a DOI?

Keywords

Forced consumption, Negative experience, Travel agencies, WTA.

Abstract

The phenomenon of forced consumption by travel agencies and tour guides is endless. This not only has a great impact on the reputation of tourism destinations, but also reduces the tourists experience utility. The purpose of this paper is to study the influence of the forced consumption of travel agencies on the tourists’ experience utility. Based on the willingness to accept (WTA) method, we investigated the price of tourists willing to accept forced consumption or compulsive consumption under certain circumstances, and the price of willingness to accept compensation. It helps the relevant departments to solve such negative events, and provides data for reference, so as to improve the tourists experience in the process of travel.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jian-Hua Wei
AU  - Meng Ding
PY  - 2018/05
DA  - 2018/05
TI  - An Analysis of Tourists' Willingness To Accept under Forced Consumption from Travel Agencies
BT  - Proceedings of the 4th Annual International Conference on Management, Economics and Social Development (ICMESD 2018)
PB  - Atlantis Press
SP  - 149
EP  - 152
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmesd-18.2018.24
DO  - 10.2991/icmesd-18.2018.24
ID  - Wei2018/05
ER  -