Network Marketing Performance Evaluation System Construction

DOI

10.2991/icmesd-18.2018.133How to use a DOI?

Keywords

Internet marketing, Performance evaluation, Fuzzy evaluation.

Abstract

The main goal of establishing network marketing performance evaluation system is to evaluate whether the network marketing activities carried out by enterprises have achieved the expected results. In this paper, we design some indexes from the aspects of cost, output and competitiveness. Combining the fuzzy comprehensive evaluation theory and the analytic hierarchy process, this paper establishes the fuzzy evaluation model to judge the network marketing performance initially.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qing Yue
AU  - Liang-Hui Zhao
PY  - 2018/05
DA  - 2018/05
TI  - Network Marketing Performance Evaluation System Construction
BT  - Proceedings of the 4th Annual International Conference on Management, Economics and Social Development (ICMESD 2018)
PB  - Atlantis Press
SP  - 769
EP  - 774
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmesd-18.2018.133
DO  - 10.2991/icmesd-18.2018.133
ID  - Yue2018/05
ER  -