Proceedings of the 4th Annual International Conference on Management, Economics and Social Development (ICMESD 2018)

Exploring the Service Innovation Strategy of Sharing Economy Based on Ambidextrous Perspective

Authors
Hui-Ru Chi, Wen-Hong Chiu, Jian-Hua Ye
Corresponding Author
Hui-Ru Chi
Available Online May 2018.
DOI
10.2991/icmesd-18.2018.139How to use a DOI?
Keywords
Service Innovation, Ambidextrous, Sharing Economy
Abstract

“Sharing economy” makes more efficient use of unused assets, resources, skills, and time. “Sharing” advocates value comes from the creation of consumers, businesses, and other stakeholders. Look back to the past, many researchers explored the current situation and achievements of industrial value creation. However, few of them explored sharing economy based on ambidextrous perspective. The matrix of exploration and exploitation, virtual and physical frame the analytical framework of ambidextrous perspective. The four quadrants are follow the matrix. The study analyses 30 sharing economic firms. The results are as follows: consumer’s capacity rise in the purchase of mobile phone, which improves the use of mobile App desire and opportunity, Brand innovation and marketing threshold to reduce, the innovation cycle to shorten the speed faster. In this case, it is also easier to catch the user's psychological mood and the establishment of consumer groups. Business model innovation in society aspect has become a competitive advantage in the industry. Finally, some practical suggestions are given to the sharing economy and social development.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th Annual International Conference on Management, Economics and Social Development (ICMESD 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
May 2018
ISBN
10.2991/icmesd-18.2018.139
ISSN
2352-5428
DOI
10.2991/icmesd-18.2018.139How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Hui-Ru Chi
AU  - Wen-Hong Chiu
AU  - Jian-Hua Ye
PY  - 2018/05
DA  - 2018/05
TI  - Exploring the Service Innovation Strategy of Sharing Economy Based on Ambidextrous Perspective
BT  - Proceedings of the 4th Annual International Conference on Management, Economics and Social Development (ICMESD 2018)
PB  - Atlantis Press
SP  - 804
EP  - 808
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmesd-18.2018.139
DO  - 10.2991/icmesd-18.2018.139
ID  - Chi2018/05
ER  -