Proceedings of the 2017 International Conference on Management, Education and Social Science (ICMESS 2017)

New Media Marketing Strategy Based on Word-of-Mouth of Wanghong

Authors
Quanhong Liu, Yuxuan Zhang
Corresponding Author
Quanhong Liu
Available Online June 2017.
DOI
10.2991/icmess-17.2017.115How to use a DOI?
Keywords
new media marketing; opinion leader; Wanghong; word-of-mouth
Abstract

New media marketing, the marketing model in the context of new era for companies, is right at the rapid development. How to utilize the power of Wanghong and new media effectively to serve corporate marketing much better is worth exploring. Based on new media marketing, this paper discusses the influence of word-of-mouth of Wanghong on new media marketing strategy and puts forward the policy suggestion on practice of marketing in the way Wanghong affects consumer behavior.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 International Conference on Management, Education and Social Science (ICMESS 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2017
ISBN
978-94-6252-348-7
ISSN
2352-5398
DOI
10.2991/icmess-17.2017.115How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Quanhong Liu
AU  - Yuxuan Zhang
PY  - 2017/06
DA  - 2017/06
TI  - New Media Marketing Strategy Based on Word-of-Mouth of Wanghong
BT  - Proceedings of the 2017 International Conference on Management, Education and Social Science (ICMESS 2017)
PB  - Atlantis Press
SP  - 493
EP  - 497
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-17.2017.115
DO  - 10.2991/icmess-17.2017.115
ID  - Liu2017/06
ER  -