Analysis of the Effective Integration of Visual Communication Design and Brand Image

DOI

https://doi.org/10.2991/icmete-19.2019.25How to use a DOI?

Keywords

Effective integration; Visual communication; Design and brand image

Abstract

In modern business, we always give priority to the brand of the product, and judge the value of the product through the brand image. Therefore, the image of a brand is particularly important. It is closely connected with the rise and fall of a company. Many products have high quality and low price, but because the image production of these brands has not received attention, it is difficult to attract customers' eyes and cooperation desires, it is more difficult to go abroad and have more room for development, so how to effectively The effective integration of visual communication design and brand image is the focus of this article.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li Zhang
AU  - Zhuan Su
PY  - 2019/05
DA  - 2019/05
TI  - Analysis of the Effective Integration of Visual Communication Design and Brand Image
BT  - Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)
PB  - Atlantis Press
SP  - 105
EP  - 108
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmete-19.2019.25
DO  - https://doi.org/10.2991/icmete-19.2019.25
ID  - Zhang2019/05
ER  -