Analysis of the Effective Integration of Visual Communication Design and Brand Image
Authors
Li Zhang, Zhuan Su
Corresponding Author
Li Zhang
Available Online May 2019.
- DOI
- https://doi.org/10.2991/icmete-19.2019.25How to use a DOI?
- Keywords
- Effective integration; Visual communication; Design and brand image
- Abstract
- In modern business, we always give priority to the brand of the product, and judge the value of the product through the brand image. Therefore, the image of a brand is particularly important. It is closely connected with the rise and fall of a company. Many products have high quality and low price, but because the image production of these brands has not received attention, it is difficult to attract customers' eyes and cooperation desires, it is more difficult to go abroad and have more room for development, so how to effectively The effective integration of visual communication design and brand image is the focus of this article.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Li Zhang AU - Zhuan Su PY - 2019/05 DA - 2019/05 TI - Analysis of the Effective Integration of Visual Communication Design and Brand Image BT - 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019) PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/icmete-19.2019.25 DO - https://doi.org/10.2991/icmete-19.2019.25 ID - Zhang2019/05 ER -