Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)

Analysis of the Effective Integration of Visual Communication Design and Brand Image

Authors
Li Zhang, Zhuan Su
Corresponding Author
Li Zhang
Available Online May 2019.
DOI
https://doi.org/10.2991/icmete-19.2019.25How to use a DOI?
Keywords
Effective integration; Visual communication; Design and brand image
Abstract
In modern business, we always give priority to the brand of the product, and judge the value of the product through the brand image. Therefore, the image of a brand is particularly important. It is closely connected with the rise and fall of a company. Many products have high quality and low price, but because the image production of these brands has not received attention, it is difficult to attract customers' eyes and cooperation desires, it is more difficult to go abroad and have more room for development, so how to effectively The effective integration of visual communication design and brand image is the focus of this article.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
Part of series
Advances in Economics, Business and Management Research
Publication Date
May 2019
ISBN
978-94-6252-725-6
ISSN
2352-5428
DOI
https://doi.org/10.2991/icmete-19.2019.25How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Li Zhang
AU  - Zhuan Su
PY  - 2019/05
DA  - 2019/05
TI  - Analysis of the Effective Integration of Visual Communication Design and Brand Image
PB  - Atlantis Press
SP  - 105
EP  - 108
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmete-19.2019.25
DO  - https://doi.org/10.2991/icmete-19.2019.25
ID  - Zhang2019/05
ER  -