An Empirical Study of the Influencing Factors of KIA Crowdfunding Investment Intention based on the Renren Investment Platform

DOI

10.2991/icmete-19.2019.56How to use a DOI?

Keywords

KIA crowdfunding; Investment intention; Influencing factors; Small enterprises

Abstract

With the development of KIA equity crowdfunding, more and more investors are starting to invest small enterprises through crowdfunding platforms. How these factors affect investors’ investment intention is still a problem. This paper explores nine indicators based on the data of the Renren Investment platform. By using factor analysis method which optimized four common factors including financing target signal, external influencing factor, project characteristics factor and trust factor, this study establishes the linear multiple regression model. The results indicates that the financing target signal including the total financing amount and the target number has more influence on the investor’s investment intention than other three factors. Besides, this paper finds the relationship between the two variables of financing days and starting amount which is rarely studied in the previous literatures.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yiyi Zhang
AU  - Jiming Li
PY  - 2019/05
DA  - 2019/05
TI  - An Empirical Study of the Influencing Factors of KIA Crowdfunding Investment Intention based on the Renren Investment Platform
BT  - Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)
PB  - Atlantis Press
SP  - 233
EP  - 236
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmete-19.2019.56
DO  - 10.2991/icmete-19.2019.56
ID  - Zhang2019/05
ER  -