Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)

Cultural Turn and Chinese Literature’s Go-global: Problems and Solutions

Authors
Lei Dai
Corresponding Author
Lei Dai
Available Online May 2019.
DOI
https://doi.org/10.2991/icmete-19.2019.68How to use a DOI?
Keywords
Cultural turn; Chinese literature; Foreign-oriented publicity; Go-global; Translators; Cultural confidence
Abstract
This research aims to explore the problems of the global promotion of China’s literature and propose practical solutions. It is argued that the Go-global initiative involves a reasonable amount of literary works in the original Chinese language so that the targeted readers will gain a better understanding of China and its culture. Centering on the appointment of translators, the study affirms that it is the collaboration between senior native translators and overseas Sinologists that will guarantee progress in the comprehension and re-expression phases of the literary translation. As for the usage of translation strategies, foreignization and domestication should be collocated in line with the specific context and readership on the premise that readers can and would like to read these books. The key argument of this paper is that under no circumstances should the typical writing styles of Chinese literature be intentionally adapted to the aesthetics of Western readers. This is because Chinese literature is not only for the foreign-oriented publicity purposes but to be cherished as one of the most valuable cultural heritages of the nation.
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Proceedings
2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
May 2019
ISBN
978-94-6252-725-6
ISSN
2352-5428
DOI
https://doi.org/10.2991/icmete-19.2019.68How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Lei Dai
PY  - 2019/05
DA  - 2019/05
TI  - Cultural Turn and Chinese Literature’s Go-global: Problems and Solutions
BT  - 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmete-19.2019.68
DO  - https://doi.org/10.2991/icmete-19.2019.68
ID  - Dai2019/05
ER  -