Analysis on the Current International Communication of TCM Culture

DOI

10.2991/icmete-19.2019.105How to use a DOI?

Keywords

TCM culture; International communication; Status quo; Strategies

Abstract

The international communication of TCM (Traditional Chinese Medicine) culture is of great significance for expanding the international influence of Chinese culture and enhancing China’s cultural soft power. This paper starts with the status quo of the international communication of TCM, then focuses mainly on its problems and challenges, and eventually puts forward effective strategies to further promote its international communication from the aspects of national policy, communication, platform, personnel training and so on.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dejun Li
PY  - 2019/05
DA  - 2019/05
TI  - Analysis on the Current International Communication of TCM Culture
BT  - Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)
PB  - Atlantis Press
SP  - 439
EP  - 442
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmete-19.2019.105
DO  - 10.2991/icmete-19.2019.105
ID  - Li2019/05
ER  -