A New Agricultural E-commerce Model Based on the Information Transmitter and Pre-sale Strategy

DOI

10.2991/icmia-16.2016.84How to use a DOI?

Keywords

Agricultural e-commerce model, information transmitter, incentive mechanism design, pre-sale strategy

Abstract

In China, countless docking problem always exists in the agricultural production and marketing process. It often leads to blind planting and unsalable depreciated phenomena. Although the e-commerce is a good idea of exchanging supply and demand information and reducing the circulation cost, it faces up farmers lack of knowledge and their mistrust. In this paper, we present a new type of agricultural e-commerce model for the current problems. It introduces the information transmitter who comes from the village and serves local farmers. The information transmitter can establish an effective connection bridge between the individual farmer and the e-commerce network. This paper also proposes an incentive mechanism for the information transmitter and pre-sale strategy based on a tiered pricing system. After analyzing the system and the strategy the benefit of all participants can be guaranteed. This model will effectively stabilize the income of farmers and solve the docking problem.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yufeng Zhuang
AU  - Hang Zhao
AU  - Chi Zhang
AU  - Zilin Di
PY  - 2016/11
DA  - 2016/11
TI  - A New Agricultural E-commerce Model Based on the Information Transmitter and Pre-sale Strategy
BT  - Proceedings of the 2016 5th International Conference on Measurement, Instrumentation and Automation (ICMIA 2016)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/icmia-16.2016.84
DO  - 10.2991/icmia-16.2016.84
ID  - Zhuang2016/11
ER  -