Proceedings of the 2017 6th International Conference on Measurement, Instrumentation and Automation (ICMIA 2017)

Approaching Citizens by City Microblogs: Cases from China

Authors
Lijun Zhou
Corresponding Author
Lijun Zhou
Available Online June 2017.
DOI
https://doi.org/10.2991/icmia-17.2017.78How to use a DOI?
Keywords
City Microblog, Message Appeal Effect, Wei Chengdu, Shanghai Release, Nanjing Release
Abstract
Advanced internet information technology enables a revolution for people's daily lives. Apart from social network sites, such as Facebook, microblogs have become the second inevitable and significant communication platform all over the world. Common people, celebrities, firms and governmental agencies have been all fascinated to open their own microblogs. In China, a large number of governmental microblogs, especially city microblogs opened by city government agencies have been skyrocketed since 2011. This paper aims at exploring the characteristics which influence over the success of city microblogs in China via a case study approach. Based on the content analysis of city microblog posts from three typical city microblogs in China, this paper suggests the message appeal effect on the success of city microblogs in China.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Intelligent Systems Research
Publication Date
June 2017
ISBN
978-94-6252-387-6
ISSN
1951-6851
DOI
https://doi.org/10.2991/icmia-17.2017.78How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Lijun Zhou
PY  - 2017/06
DA  - 2017/06
TI  - Approaching Citizens by City Microblogs: Cases from China
PB  - Atlantis Press
SP  - 429
EP  - 432
SN  - 1951-6851
UR  - https://doi.org/10.2991/icmia-17.2017.78
DO  - https://doi.org/10.2991/icmia-17.2017.78
ID  - Zhou2017/06
ER  -