Analysis of African e-commerce environment and suggestions on investment of Chinese enterprises

DOI

10.2991/icmia-17.2017.126How to use a DOI?

Keywords

cross-border; e-commerce; Africa

Abstract

With the rapid development of online economy, cross-border e-commerce has become a hot spot for scholars and investors. Due to the weakness of international trade, the opportunity for developing cross-border e-commerce is coming. Africa is an ideal capacity to undertake, with high return on investment and preferential policies of the host country, attracting the investment of cross-border e-commerce in China. This paper mainly analyze African e-commerce environment and to put forward policy recommendations of government and enterprise level.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chi Jia
PY  - 2017/06
DA  - 2017/06
TI  - Analysis of African e-commerce environment and suggestions on investment of Chinese enterprises
BT  - Proceedings of the 2017 6th International Conference on Measurement, Instrumentation and Automation (ICMIA 2017)
PB  - Atlantis Press
SP  - 704
EP  - 707
SN  - 1951-6851
UR  - https://doi.org/10.2991/icmia-17.2017.126
DO  - 10.2991/icmia-17.2017.126
ID  - Jia2017/06
ER  -