Research on the Evaluation of Customer Satisfaction in B2C E-commerce Enterprises
- https://doi.org/10.2991/icmii-15.2015.37How to use a DOI?
- B2C, E-commerce, customer satisfaction
This paper, by using Chinese customer satisfaction index evaluation model, conducted research on the evaluation of customers’ satisfaction towards B2C E-commerce enterprises and presented the customer satisfaction evaluation results for six enterprises with higher market occupation. The evaluation results indicate that Jingdong ranked top (77.6 points), followed by Amazon and Meituan, and Taobao was listed in the last place with 74.2 points. Also, the paper made an analysis of major evaluation indexes.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Huali Cai AU - Yawei Jiang AU - Heliang Song PY - 2015/10 DA - 2015/10 TI - Research on the Evaluation of Customer Satisfaction in B2C E-commerce Enterprises BT - Proceedings of the 3rd International Conference on Mechatronics and Industrial Informatics PB - Atlantis Press SP - 202 EP - 205 SN - 2352-538X UR - https://doi.org/10.2991/icmii-15.2015.37 DO - https://doi.org/10.2991/icmii-15.2015.37 ID - Cai2015/10 ER -