A Model Study of Mobile Applications Stickiness
- https://doi.org/10.2991/icmii-15.2015.97How to use a DOI?
- model study; mobile applications; stickiness; user experience
The purpose of this paper is to study the possible forming reason of stickiness about mobile application from the users' perspective and find the sticky influence factors. Research methods of this study include literature research, normative research, empirical research and evaluation research. This study constructed the user experience model which based on sticky factors form the basic dimensions and the core dimensions. Basic dimension is a basement of mobile applications’ producing stickiness, and the core dimension is the driving factor of stickiness. This study also constituted evaluation system of stickiness, and provided a theoretical foundation for developing mobile applications with stickiness characteristics. The outcomes of this study can be exploited to drive further research in the field.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jiuqiang Fu PY - 2015/10 DA - 2015/10 TI - A Model Study of Mobile Applications Stickiness BT - Proceedings of the 3rd International Conference on Mechatronics and Industrial Informatics PB - Atlantis Press SP - 571 EP - 574 SN - 2352-538X UR - https://doi.org/10.2991/icmii-15.2015.97 DO - https://doi.org/10.2991/icmii-15.2015.97 ID - Fu2015/10 ER -