The Demand Analysis of Green Food in E-commerce

DOI

10.2991/icmmct-17.2017.64How to use a DOI?

Keywords

green food, demand analysis, SPSS, E-commerce, data analysis.

Abstract

Although green food have many benefits and have got many achievements, green food penetration and consumer awareness in China is not enough, and the E-commerce marketing strategy is not perfect at the same time. On the basis of these problems, this paper investigate customers' demand motivation through a questionnaire, including price, logistics, quality, safety, taste, experience new products, quality, environmental protection, consumer recommendations, customer service, service level, service attitude and business credit to analysis their relationship and what motivation is the most decisional by cross tabulation, correlation analysis, cluster analysis and factor analysis. After that, this paper provides some marketing strategies and E-commerce advice.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - SaiShuo Zheng
PY  - 2017/04
DA  - 2017/04
TI  - The Demand Analysis of Green Food in E-commerce
BT  - Proceedings of the 2017 5th International Conference on Machinery, Materials and Computing Technology (ICMMCT 2017)
PB  - Atlantis Press
SP  - 309
EP  - 312
SN  - 2352-5401
UR  - https://doi.org/10.2991/icmmct-17.2017.64
DO  - 10.2991/icmmct-17.2017.64
ID  - Zheng2017/04
ER  -