Research on the Influencing Factors of Tourism Flow Experience and Analysis on the Management Strategy of B&B Industry

DOI

10.2991/978-94-6463-038-1_48How to use a DOI?

Keywords

Flow experience; Live-Action Role-Playing Game; Grounded theory; Business management strategy

Abstract

At present, the Bed & Breakfast (B&B) industry is faced with the problems of product homogeneity, low-level operation, and management innovation. At the same time, flow experience, as a new type of travel experience, has attracted more and more attention. Therefore, this study proposes suggestions for the management and innovative development path of the B&B industry by studying the factors that affect the immersive experience of tourism. Based on the public comment website, this paper uses Python to crawl the online comments of tourists on ‘‘live-action role-playing game (LARP)’’, and conducts a visual analysis of big data to initially form the main categories of antecedents of immersive experience. On this basis, use Nvivo to further analyze the text data, and finally summarize the antecedents and behavioral intentions of tourists’ immersive experience, so as to propose development strategies for B&B management. The study found that the antecedents of tourists’ flow experience mainly include: Theming and storytelling, atmosphere, immersion, service provided by B&B, service attitude and interactivity. Tourists gain flow experience and meaning experience through embodied practice, which ultimately affects tourists’ behavioral intentions. Based on the new service scenario, the article constructs a model diagram of the antecedents, participation process and behavioral results of tourists’ immersive experience, and proposes development strategies for the management of the B&B industry.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Tianyu Mao
AU  - Yanling Huang
AU  - Haitao Yu
AU  - Yawen Wang
PY  - 2022
DA  - 2022/12/15
TI  - Research on the Influencing Factors of Tourism Flow Experience and Analysis on the Management Strategy of B&B Industry
BT  - Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)
PB  - Atlantis Press
SP  - 524
EP  - 533
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-038-1_48
DO  - 10.2991/978-94-6463-038-1_48
ID  - Mao2022
ER  -