Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)

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Research on Pricing of Duopoly Competition Platform and Quality Strategy of Free Product in Bilateral Market

Authors
Lei Zhou1, Yue Qi1, *, Fachao Li1
1School of Economics and Management, Hebei University of Science and Technology, Hebei, 050018, China
*Corresponding author. Email: qi15227168996@163.com
Corresponding Author
Yue Qi
Available Online 15 December 2022.
DOI
10.2991/978-94-6463-038-1_49How to use a DOI?
Keywords
Bilateral Market Data; Enterprise Information Management; Duopoly Competition Strategy
Abstract

In different market data environment, enterprises collect market data and process the market information reflected in the data, and improve the competitive advantage through pricing and version division, which is a problem faced by enterprise managers. On the basis of product pricing and version decision-making, data are collected and market data are analyzed to construct a utility equation, and the factors affecting platform pricing are obtained by comparing the bilateral optimal pricing, the dynamic game is verified by numerical simulation, and the bilateral optimal pricing, bilateral market share and platform profit are obtained. The results show that with the improvement of free product quality, the downstream market share decreases, and the pricing of the downstream consumer platform is only affected by the difference between the paid version and the free version. Upstream market pricing and market share by market data, enterprise free version of the higher quality, the higher the price. Finally, the best quality of free product in different market data environment is summarized by numerical simulation. For managers in different market data under the decision-making reference.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)
Series
Atlantis Highlights in Engineering
Publication Date
15 December 2022
ISBN
10.2991/978-94-6463-038-1_49
ISSN
2589-4943
DOI
10.2991/978-94-6463-038-1_49How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lei Zhou
AU  - Yue Qi
AU  - Fachao Li
PY  - 2022
DA  - 2022/12/15
TI  - Research on Pricing of Duopoly Competition Platform and Quality Strategy of Free Product in Bilateral Market
BT  - Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)
PB  - Atlantis Press
SP  - 534
EP  - 543
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-038-1_49
DO  - 10.2991/978-94-6463-038-1_49
ID  - Zhou2022
ER  -