Proceedings of the International Conference on Banking, Accounting, Management, and Economics (ICOBAME 2018)

Relationships among Marketing Variables (Study of fashion and culinary industry)

Authors
Titi Laras, Titop Dwiwinarno, Ferri Kuswantoro, Mohammad Najmudin
Corresponding Author
Titi Laras
Available Online July 2019.
DOI
10.2991/icobame-18.2019.39How to use a DOI?
Keywords
relationship; marketing; fashion; culinary; Indonesia
Abstract

For years many previous findings indicated significant relationships among marketing variables that impact purchasing and service. Nevertheless, few empirical studies were conducted to investigate the affected factors of the variables. Hence, with 44 and 31 respondents in fashion and culinary industries, using statistical product and service solution 24 (SPSS 24) the objectives of the study were to examine the relationship among marketing variables in the fashion and culinary industries. The results indicated that consumer shopping habit and new product perception were determinants in improving the purchasing in fashion industry. Whilst product information and promotion strategy were found to have significant effect, leading to service enhancement in culinary sector.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Banking, Accounting, Management, and Economics (ICOBAME 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
July 2019
ISBN
10.2991/icobame-18.2019.39
ISSN
2352-5428
DOI
10.2991/icobame-18.2019.39How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Titi Laras
AU  - Titop Dwiwinarno
AU  - Ferri Kuswantoro
AU  - Mohammad Najmudin
PY  - 2019/07
DA  - 2019/07
TI  - Relationships among Marketing Variables (Study of fashion and culinary industry)
BT  - Proceedings of the International Conference on Banking, Accounting, Management, and Economics (ICOBAME 2018)
PB  - Atlantis Press
SP  - 176
EP  - 178
SN  - 2352-5428
UR  - https://doi.org/10.2991/icobame-18.2019.39
DO  - 10.2991/icobame-18.2019.39
ID  - Laras2019/07
ER  -