Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)

The Role of Perceived Quality and Brand Loyalty Influencing Repurchase Intention

Authors
Ajeng Aquinia, Euis Soliha, Lie Liana, Djoko Wahyudi
Corresponding Author
Ajeng Aquinia
Available Online 13 March 2021.
DOI
10.2991/aebmr.k.210311.076How to use a DOI?
Keywords
Perceived quality, Brand loyalty, Repurchase intention
Abstract

The purpose of this study is to find out the effect of perceived quality on repurchase intention that is also mediated by brand loyalty, wherein this study, examining Starbucks products. All Starbucks consumers in Semarang were the population for this study, with a purposive sampling technique and the criteria for the consumers that already purchased or consumed this product. 100 respondents have been chosen as the samples to filled the questionnaires. There are several tests in this study, first to test the validity using factor analysis, then for reliability testing using Alpha Cronbach and afterward all the collected data analyzed by multiple regression analysis also for the mediation measurements using the Sobel test. The study has found that perceived quality and brand loyalty have a positive influenced on repurchase intention, moreover, brand loyalty has been found perfectly mediated between perceived quality towards repurchase intention.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
13 March 2021
ISBN
10.2991/aebmr.k.210311.076
ISSN
2352-5428
DOI
10.2991/aebmr.k.210311.076How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ajeng Aquinia
AU  - Euis Soliha
AU  - Lie Liana
AU  - Djoko Wahyudi
PY  - 2021
DA  - 2021/03/13
TI  - The Role of Perceived Quality and Brand Loyalty Influencing Repurchase Intention
BT  - Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)
PB  - Atlantis Press
SP  - 381
EP  - 384
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210311.076
DO  - 10.2991/aebmr.k.210311.076
ID  - Aquinia2021
ER  -