Analysis of Factors Affecting Consumer’s Purchase Intention Impact on Customer Behavior Outcomes
- DOI
- 10.2991/aebmr.k.210311.086How to use a DOI?
- Keywords
- Brand Image, Quality Perception, Price Perception, Perception Value, Purchase Intention, Private Label Products, Customer Behaviour Outcomes (CBO)
- Abstract
Private Label is a merchandise that uses the brand name of the distributor or retailer or the brand name created for the distributor or retailer. The purpose of retailers to make private label products to meet consumer needs and the existence of private label products has become a trend among retailers. Private label products have their own designs by retailers and are developed using the name of the retailer concerned, private label products are only sold by the company.The purpose of this study was to analyze the influence of Brand Image, Quality Perception, Price Perception, and Value Perceptions on the Purchase Intention have an impact on CBO of Indomaret private label products in Semarang City. The population of this study is all Indomaret consumers in Semarang City whose numbers cannotbe known. Samples were taken as many as 100 respondents. The data used are primary data. Data obtained directly from Indomaret consumers in the city of Semarang through the questionnaire method.The results of this study indicate that, brand image, quality perception, price perception, and value perception have a significant positive effect on the purchase intention. However, purchase intention has no effect on CBO
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - R.A. Marlien AU - CindyNoviani Putri AU - R. Basiya AU - Bambang Suteja PY - 2021 DA - 2021/03/13 TI - Analysis of Factors Affecting Consumer’s Purchase Intention Impact on Customer Behavior Outcomes BT - Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020) PB - Atlantis Press SP - 430 EP - 434 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210311.086 DO - 10.2991/aebmr.k.210311.086 ID - Marlien2021 ER -