Effect of Service Quality and Location to Tourist Loyalty Towards a New Normal

DOI

10.2991/aebmr.k.210311.029How to use a DOI?

Keywords

ServiceQuality, Location, Satisfaction, Loyalty, New Normal

Abstract

We examined the effect of service quality and location on tourist loyalty with tourist satisfaction as a moderating variable. This study’s primary data used in this study aims to examine the perceptions of tourists who have visited several tourist objects in Srimulyo Village, including Bukit Tompak Hill, Gerbang Banyu Langit, and Pasar KebonPring. This study uses path analysis to identify the effect of service quality and location on tourist loyalty with the intervening variable tourist satisfaction. Our conclusion shows that service quality and location’s exogenous variables significantly positively affect tourist satisfaction and loyalty.We recommend that you clean up and prepare to welcome touriststowards a new normal in the tourist village.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Erni Ummi Hasanah
AU  - Danang Wahyudi
PY  - 2021
DA  - 2021/03/13
TI  - Effect of Service Quality and Location to Tourist Loyalty Towards a New Normal
BT  - Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)
PB  - Atlantis Press
SP  - 151
EP  - 155
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210311.029
DO  - 10.2991/aebmr.k.210311.029
ID  - Hasanah2021
ER  -