Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Management Track (ICOBEST-EBM 2019)

Analysis of Strengths, Weaknesses, Opportunities, and Threats (SWOT) for Business of Laboratory Competency Training

Authors
Novy Lousiane, Deden Abdul Wahab Syaroni
Corresponding Author
Novy Lousiane
Available Online 13 January 2020.
DOI
https://doi.org/10.2991/aebmr.k.200108.017How to use a DOI?
Keywords
SWOT, QSPM, Competency Laboratory, Chemical Analyst
Abstract
This study aims to analyze business opportunity of laboratory competency training and analyze development of the potential factor on the services of laboratory competency training. The subjects of this study are the expert chemical analysts in Bandung. This research method used descriptive qualitative using Strength, Weakness, Opportunity, and Threats (SWOT) analysis and Quantitative Strategic Planning Matrix (QSPM) as a tool to formulate management strategic of the laboratory competency training. The data collection was done through interviews, observation and literature review. The result shows that laboratory competency training is potential to develop a business opportunity in order to improve the competency of chemical analyst. The appropriate management strategies are development subject of training based on user requirement, development services in laboratory competency training, marketing optimization system with digital marketing, facilitation of latest equipment that used in training program, and responsiveness to the changing government policies
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Novy Lousiane
AU  - Deden Abdul Wahab Syaroni
PY  - 2020
DA  - 2020/01/13
TI  - Analysis of Strengths, Weaknesses, Opportunities, and Threats (SWOT) for Business of Laboratory Competency Training
BT  - International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Management Track (ICOBEST-EBM 2019)
PB  - Atlantis Press
SP  - 62
EP  - 68
UR  - https://doi.org/10.2991/aebmr.k.200108.017
DO  - https://doi.org/10.2991/aebmr.k.200108.017
ID  - Lousiane2020
ER  -