Empowering Semiotic Codes for Persuasion

DOI

10.2991/assehr.k.200108.033How to use a DOI?

Keywords

Persuasive Strategy, Semiotic Modes, Social Semiotics

Abstract

This study investigates the semiotic modes of Aladdin poster in persuasive technology application that allows children to experience critical evaluation and enhance children’s morality towards maturity. Moreover, by focusing on the use of semiotic resources to maximize the persuasive effect, Jewitt et al.’s social semiotics are applied to approach to multimodality. Social and cultural construction influence meaning. This study implemented analytic descriptive method to explain the phenomena. The findings highlight meaning is invented using all semiotic modes which initiate children to experience imaginatively a specific journey. Children are motivated to make a certain evaluation, and to judge moral values conveyed in the poster. The obtained results also facilitate adults with a means to promote morals intended and suggest persuasive strategies to communicate information.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Retno Purwani Sari
AU  - Diba Basar
PY  - 2020
DA  - 2020/01/10
TI  - Empowering Semiotic Codes for Persuasion
BT  - Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019)
PB  - Atlantis Press
SP  - 151
EP  - 154
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200108.033
DO  - 10.2991/assehr.k.200108.033
ID  - Sari2020
ER  -