Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019)

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The Visual Meaning of “Kang Pisman” as a Mascot to Reduce, Reuse, and Recycle Movement in Bandung

Authors
Taufan Hidayatullah
Corresponding Author
Taufan Hidayatullah
Available Online 10 January 2020.
DOI
10.2991/assehr.k.200108.027How to use a DOI?
Keywords
Mascot, Meaning, Denotation, Connotation
Abstract

This study aims to determine the visual meaning of Kang Pisman mascot. Kang Pisman mascot was raised to support the KangPisman movement as a Bandung City Government program to reduce, separate and utilize garbage. The visual meaning of Kang Pisman mascot known used Roland Barthes’s semiotic method. This method described the denotation and connotation aspects found in the visual elements of Kang Pisman mascot. The results of the study show denotative meaning that appears in the form of visual objects, colors, clothing, expressions, and gestures of Kang Pisman mascot. The connotative meaning of the Kang Pisman mascot is to convey the value of delay that arises from the visual sign relation. This delay value combined with the symbolic concept of the Kang Pisman movement in the form of Kang Pisman’s finger gestures.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 January 2020
ISBN
10.2991/assehr.k.200108.027
ISSN
2352-5398
DOI
10.2991/assehr.k.200108.027How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Taufan Hidayatullah
PY  - 2020
DA  - 2020/01/10
TI  - The Visual Meaning of “Kang Pisman” as a Mascot to Reduce, Reuse, and Recycle Movement in Bandung
BT  - Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019)
PB  - Atlantis Press
SP  - 123
EP  - 126
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200108.027
DO  - 10.2991/assehr.k.200108.027
ID  - Hidayatullah2020
ER  -