The Ways to Promote Wellness Tourism in Muang District, Chachoengsao Province
- DOI
- 10.2991/icoborot-18.2019.27How to use a DOI?
- Keywords
- Wellness Tourism, Medium Class Wellness Tourism
- Abstract
district also make more revenue. The study has 3 purposes: 1. to study wellness tourism in Muang district, Chachoengsao province, 2. to study the government policy and support wellness tourism in Muang district, Chachoengsao province, and 3. to study all private businesses which provide wellness tourism in Muang district, Chachoengsao province to increase the number of tourists and revenue to all businesses. In the process of making this research, two techniques a qualitative technique and a quantitative technique were applied. In the qualitative technique, the researcher used the interview to be study tool by purposive sampling with the director and 10 officers in Tourism Authority of Thailand, Chachoengsao office; director and 10 officers of Tourism and sport, Chachoengsao office; 20 owners of and staffs of hotels and resorts provide wellness tourism, head of district administration office and his consultants; and private businesses which provide wellness tourism. As for the quantitative technique, the researcher carried out a random accidental sampling method to study 400 Thai tourists and 100 foreign tourists, and 100 people who living in the community nearby; the study tool is questionnaire and statistical analysis in frequency distribution, average, percentage and standard deviation; hypothesis testing by (SPSS). As a result, the researcher’s outcomes are as the follows: 1. There are 2 main types of wellness tourism in Muang district, Chachachoengsao province which is physical and spiritual. For the physical wellness tourism is aromatherapy, healthy food, massage, and spa; the spiritual wellness tourism is monk’s chat and meditation in the temple which can relieve their tension and mind. 2. The government policy and support all tourists to visit some main tourism resources in Muang district, Chachoengsao province such as Sotornwararam royal temple, Samanratanaram temple etc. followed by take a rest in hotels or resorts for their physical wellness and do spiritual wellness tourism in the temple due to the short distance of traveling from Bangkok to Chachoengsao province (about 80 kilometers) and the 5’A of factors represent the essential requirements of successful tourism: Attractions (x̅ = 4.33), Access (x̅ = 4.52), Accommodation (x̅ = 4.37), Amenities (x̅ = 4.23), and Activities (x̅ = 4.63) are very well to serve all tourists. 3. Both Thai and foreign tourists want to come to Muang district, Chachoengsao province for their relaxation and get better healthy both physical wellness in the hotels and resorts which increasing the number of tourists and revenue to the business and spiritual wellness in the temple which also increasing number of tourists not only Buddhist but also different religions especially in Sotornwararam royal temple and donate more money to the temple. All the businesses which provide tourism businesses in Muang These results served the need of many people travel for rest and relaxation, while a significant number of people also arrive in Thailand to address a medical need of varying urgency. Wellness tourism sits somewhere in between those two drivers of travel. It other locations, wellness tourism is often seen in the form of destination spas. These places feature resort or hotel like conditions but offer a range of holistic health and wellbeing services on-site. People choose these places, not as a simple place of accommodation, but as their main purpose of the holiday. (Pacific Prime Thailand, 2018) Actually, Thailand is ranked 13th in the world and 4th in Asia after China, Japan and India and wellness tourism is an important driver of Thailand’s tourism sector, wellness tourism is a star in tourism businesses with over 7% annual growth during 2013-2015. Its market is valued at 320 billion baht. (Pullawat Pitigraisorn, 2017) Even, there are top 10 of wellness tourism in Thailand, however the locations are too far away mostly are in the southern or the northern part of Thailand and served the rich or classy people. (Luxury Society Asia, 2018) Wellness tourism in Chachoengsao province not only challenge all of the top ten destinations because most of the resorts and hotels provide the wellness service in lower cost and the distance of travel from Bangkok is also very short distance
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Noppadol Dharawanij PY - 2019/12 DA - 2019/12 TI - The Ways to Promote Wellness Tourism in Muang District, Chachoengsao Province BT - Proceedings of the 1st International Conference One Belt, One Road, One Tourism (ICOBOROT 2018) PB - Atlantis Press SP - 84 EP - 88 SN - 2352-5428 UR - https://doi.org/10.2991/icoborot-18.2019.27 DO - 10.2991/icoborot-18.2019.27 ID - Dharawanij2019/12 ER -