Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)

An Assessment of Consumer Shopping Behavior with A Hedonic and Utilitarian Approach to Modern Retail

Authors
Feyza Azzahra Putri1, Anton Agus Setyawan*, 1
1Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta
*Corresponding author. Email: anton.setyawan@ums.ac.id
Corresponding Author
Anton Agus Setyawan
Available Online 13 June 2022.
DOI
https://doi.org/10.2991/aebmr.k.220602.035How to use a DOI?
Keywords
hedonism; utilitarianism; store loyalty
Abstract

This study aims to examine and analyze the effect of hedonic and utilitarian shopping behavior on store loyalty in modern retail. The population and sample of this research were the people of Surakarta who shopped at modern retail stores. The type of data in this research adopted primary data. The data collection method used was a questionnaire, and a purposive sampling method was employed. We utilized multiple linear regression as data analysis. The analysis results in this study revealed that hedonism had a significant effect on store loyalty, and utilitarianism had a significant effect on store loyalty.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

Volume Title
Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
13 June 2022
ISBN
978-94-6239-582-4
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220602.035How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Feyza Azzahra Putri
AU  - Anton Agus Setyawan
PY  - 2022
DA  - 2022/06/13
TI  - An Assessment of Consumer Shopping Behavior with A Hedonic and Utilitarian Approach to Modern Retail
BT  - Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)
PB  - Atlantis Press
SP  - 267
EP  - 272
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220602.035
DO  - https://doi.org/10.2991/aebmr.k.220602.035
ID  - Putri2022
ER  -