Research on Industrialization Development of Local Cultural Resource: Taking Five-Store Bazaar of Jinjiang City as an Example

DOI

10.2991/aebmr.k.200908.066How to use a DOI?

Keywords

cultural resource, industrialization development, Five-store Bazaar of Jinjiang City

Abstract

Local cultural resource is not only the premise and foundation for the grand development of cultural industry, but also a new engine for the high-quality development of the regional economy. From the perspective of cultural industry development, this research took the Five-store Bazaar of Jinjiang City, a traditional block as the object, collected data by field visit, questionnaire survey, key interviews and the like methods, and made a systematic analysis on the feasibility and necessity of industrialization development by using “Strength Weakness Opportunity Threats” (SWOT) tool. As a result, a “3 + 2” (i.e., three basic measures including planning adjustment, business expansion, and brand establishment, and two basic principles including differentiation and activation) development model is generated. How to effectively develop cultural and creative industry, fully demonstrate the strength of cultural capital in the region, and avoid falling into the dilemma of low-end homogenization is a major challenge currently faced by the traditional block.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Hang Ye
AU  - Jian Lin
PY  - 2020
DA  - 2020/09/08
TI  - Research on Industrialization Development of Local Cultural Resource: Taking Five-Store Bazaar of Jinjiang City as an Example
BT  - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
PB  - Atlantis Press
SP  - 401
EP  - 406
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200908.066
DO  - 10.2991/aebmr.k.200908.066
ID  - Ye2020
ER  -