Inbound Tourism Promotion Strategy of Hainan International Tourism Consumption Center: Based on Comparison of Experience in Hongkong, Singapore and Dubai

DOI

10.2991/aebmr.k.200908.036How to use a DOI?

Keywords

international tourism consumption center, inbound tourism, comparison of international experience

Abstract

The strategic positioning of Hainan as an international tourism consumption center proposed by China in 2018 requires higher for the development of inbound tourism there. However, its development has been undermined by such unfavorable factors as volatile market, competition from neighboring countries and weak price competitiveness since 2008. In view of this situation, this paper, by defining international tourism consumption center, describing the development status of inbound tourism, and summarizing the experience of inbound tourism in Hong Kong, Singapore, Dubai and other places, proposes development insight for inbound tourism from product, policy, marketing strategy and other aspects.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hui Li
AU  - Fuyuan Bao
PY  - 2020
DA  - 2020/09/08
TI  - Inbound Tourism Promotion Strategy of Hainan International Tourism Consumption Center: Based on Comparison of Experience in Hongkong, Singapore and Dubai
BT  - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
PB  - Atlantis Press
SP  - 222
EP  - 227
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200908.036
DO  - 10.2991/aebmr.k.200908.036
ID  - Li2020
ER  -