Analysis on the Operation Model and Development Strategy of Theme Parks in Wuhan
Available Online 8 September 2020.
- 10.2991/aebmr.k.200908.080How to use a DOI?
- theme park, operation model, development strategy
In view of the saturation of theme parks in China’s first-tier cities, the prospective strong demand for tourism in second-tier cities, coupled with the low land price and operating cost in second-tier cities, the theme parks are gradually penetrating into second-tier cities. As a central city in central China, compared with first-tier cities, Wuhan enjoys reasonable land price given its economic development, and relatively low operating cost, putting it in a favorable position to promote theme parks. This paper analyzes the spatial layout, theme types and investment and development status of theme parks dotted in Wuhan, discovers existing problems in their operation, and then puts forward specific strategies for their development.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiaoman Guo PY - 2020 DA - 2020/09/08 TI - Analysis on the Operation Model and Development Strategy of Theme Parks in Wuhan BT - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020) PB - Atlantis Press SP - 477 EP - 480 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200908.080 DO - 10.2991/aebmr.k.200908.080 ID - Guo2020 ER -