Research on Residents’ Perception of Rural Tourism Construction: Taking the “Creating 10000 Scenic Villages” Project in Zhejiang as an Example
- https://doi.org/10.2991/aebmr.k.200908.063How to use a DOI?
- “Creating 10000 Scenic Villages” project, rural tourism, residents’ perception
Residents’ attitude towards a tourism construction project directly affects the continuous development of the destination tourism. In order to study rural residents’ perception of tourism construction and its impact on the development of tourism, this article takes the “Creating 10000 Scenic Villages” project in Zhejiang Province as an example, constructs a structural equation model (SEM) by using effective questionnaire data, and studies the residents’ perception of the impact of the project on the rural economy, folk customs and rural landscape by making data analysis on the questionnaire based on software such as SPSS and AMOS. Studies have shown that local residents have a clear positive perception of the construction of the project, the living quality and cost of rural economic development and the folk customs and culture affect residents’ tourism perception, and residents’ perception of the project’s impact on rural landscape is negative.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Chunyan Li AU - Ya Jin AU - Yuxiao Xie AU - Ping Xu AU - Shijia Shao PY - 2020 DA - 2020/09/08 TI - Research on Residents’ Perception of Rural Tourism Construction: Taking the “Creating 10000 Scenic Villages” Project in Zhejiang as an Example BT - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020) PB - Atlantis Press SP - 379 EP - 388 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200908.063 DO - https://doi.org/10.2991/aebmr.k.200908.063 ID - Li2020 ER -