Research on Residents’ Perception of Rural Tourism Construction: Taking the “Creating 10000 Scenic Villages” Project in Zhejiang as an Example

DOI

10.2991/aebmr.k.200908.063How to use a DOI?

Keywords

“Creating 10000 Scenic Villages” project, rural tourism, residents’ perception

Abstract

Residents’ attitude towards a tourism construction project directly affects the continuous development of the destination tourism. In order to study rural residents’ perception of tourism construction and its impact on the development of tourism, this article takes the “Creating 10000 Scenic Villages” project in Zhejiang Province as an example, constructs a structural equation model (SEM) by using effective questionnaire data, and studies the residents’ perception of the impact of the project on the rural economy, folk customs and rural landscape by making data analysis on the questionnaire based on software such as SPSS and AMOS. Studies have shown that local residents have a clear positive perception of the construction of the project, the living quality and cost of rural economic development and the folk customs and culture affect residents’ tourism perception, and residents’ perception of the project’s impact on rural landscape is negative.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunyan Li
AU  - Ya Jin
AU  - Yuxiao Xie
AU  - Ping Xu
AU  - Shijia Shao
PY  - 2020
DA  - 2020/09/08
TI  - Research on Residents’ Perception of Rural Tourism Construction: Taking the “Creating 10000 Scenic Villages” Project in Zhejiang as an Example
BT  - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
PB  - Atlantis Press
SP  - 379
EP  - 388
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200908.063
DO  - 10.2991/aebmr.k.200908.063
ID  - Li2020
ER  -