Factors Influencing Chinese Readers’ Evaluation of Magazines — Empirical Research Based on Reader Reviews of Chinese Amazon Website

DOI

10.2991/aebmr.k.200908.085How to use a DOI?

Keywords

reader reviews, online reviews, magazine, brand

Abstract

This paper takes the reader evaluation content of magazines on the Chinese Amazon website as the research object. Through a qualitative study of 5,710 pieces of randomly selected reader review information, a 3-level conceptual system of reader evaluation elements is established. Based on the multiple regression analysis of the overall evaluation and evaluation factors, this paper gives the influencing factor model of the overall evaluation of the magazine, and it is believed that magazines should stick to the strategy of “the content is king and the brand is the uppermost”.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Cuihua Ma
AU  - Jinyu Zhuang
PY  - 2020
DA  - 2020/09/08
TI  - Factors Influencing Chinese Readers’ Evaluation of Magazines — Empirical Research Based on Reader Reviews of Chinese Amazon Website
BT  - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
PB  - Atlantis Press
SP  - 504
EP  - 510
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200908.085
DO  - 10.2991/aebmr.k.200908.085
ID  - Ma2020
ER  -