Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)

Factors Influencing Chinese Readers’ Evaluation of Magazines — Empirical Research Based on Reader Reviews of Chinese Amazon Website

Authors
Cuihua Ma, Jinyu Zhuang
Corresponding Author
Cuihua Ma
Available Online 8 September 2020.
DOI
https://doi.org/10.2991/aebmr.k.200908.085How to use a DOI?
Keywords
reader reviews, online reviews, magazine, brand
Abstract

This paper takes the reader evaluation content of magazines on the Chinese Amazon website as the research object. Through a qualitative study of 5,710 pieces of randomly selected reader review information, a 3-level conceptual system of reader evaluation elements is established. Based on the multiple regression analysis of the overall evaluation and evaluation factors, this paper gives the influencing factor model of the overall evaluation of the magazine, and it is believed that magazines should stick to the strategy of “the content is king and the brand is the uppermost”.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
8 September 2020
ISBN
978-94-6239-052-2
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200908.085How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Cuihua Ma
AU  - Jinyu Zhuang
PY  - 2020
DA  - 2020/09/08
TI  - Factors Influencing Chinese Readers’ Evaluation of Magazines — Empirical Research Based on Reader Reviews of Chinese Amazon Website
BT  - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
PB  - Atlantis Press
SP  - 504
EP  - 510
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200908.085
DO  - https://doi.org/10.2991/aebmr.k.200908.085
ID  - Ma2020
ER  -