Factors Influencing Chinese Readers’ Evaluation of Magazines — Empirical Research Based on Reader Reviews of Chinese Amazon Website
- https://doi.org/10.2991/aebmr.k.200908.085How to use a DOI?
- reader reviews, online reviews, magazine, brand
This paper takes the reader evaluation content of magazines on the Chinese Amazon website as the research object. Through a qualitative study of 5,710 pieces of randomly selected reader review information, a 3-level conceptual system of reader evaluation elements is established. Based on the multiple regression analysis of the overall evaluation and evaluation factors, this paper gives the influencing factor model of the overall evaluation of the magazine, and it is believed that magazines should stick to the strategy of “the content is king and the brand is the uppermost”.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Cuihua Ma AU - Jinyu Zhuang PY - 2020 DA - 2020/09/08 TI - Factors Influencing Chinese Readers’ Evaluation of Magazines — Empirical Research Based on Reader Reviews of Chinese Amazon Website BT - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020) PB - Atlantis Press SP - 504 EP - 510 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200908.085 DO - https://doi.org/10.2991/aebmr.k.200908.085 ID - Ma2020 ER -