Discussion on the Promotion Strategy of Convenience Store Service
- https://doi.org/10.2991/aebmr.k.200908.060How to use a DOI?
- convenience store, commodity, personnel, service
Compared to such areas with mature convenience stores as Japan and Taiwan, stores in mainland China enjoy bright prospect in terms of quantity. However, with the popularization of mobile Internet and the fierce competition in retail market, the comparative advantage of convenience stores is wearing thin. This paper analyzes the problems in the service aspect of convenience stores from six aspects of commodity category, commodity information introduction, commodity price, store personnel service, store supplementary service and customer feedback, and puts forward countermeasures.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xinxin Wang PY - 2020 DA - 2020/09/08 TI - Discussion on the Promotion Strategy of Convenience Store Service BT - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020) PB - Atlantis Press SP - 361 EP - 365 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200908.060 DO - https://doi.org/10.2991/aebmr.k.200908.060 ID - Wang2020 ER -