Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)

Effect of Trust, Satisfaction, and Commitment on Customer Loyalty At the Alfamart Retail in Surabaya, East Java - Indonesia

Authors
J.E. Sutanto, S. Pantja Djati
Corresponding Author
J.E. Sutanto
Available Online July 2017.
DOI
https://doi.org/10.2991/icoi-17.2017.32How to use a DOI?
Keywords
Trust, Satisfaction, Commitment, Customer Loyalty. Alfamart Retail
Abstract
The research objective has to determine the Effect of Trust, Satisfaction and Commitment on Customer Loyalty in the Alfamart Retail at Surabaya, East Java, Indonesia. Hopefully will be able to the AEC 2015 retail business in Indonesia's is expected to be better. Modern retail is essentially a development of traditional retail. This retail formats emerge and evolve as economic development, technology, and lifestyle that makes people demand more convenience in shopping. The population used all of Alfamart retail at Surabaya there are 234 units of minimarket and sample of 70 units. While for the processing of the data was analyzed with multiple linear regressions aided by using SPSS version 20. Results of research was found that the partial and simultaneously variables X1, X2, and X3 have a significant effect to the variable Y.
Open Access
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Proceedings
2017 International Conference on Organizational Innovation (ICOI 2017)
Part of series
Advances in Intelligent Systems Research
Publication Date
July 2017
ISBN
978-94-6252-359-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/icoi-17.2017.32How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - J.E. Sutanto
AU  - S. Pantja Djati
PY  - 2017/07
DA  - 2017/07
TI  - Effect of Trust, Satisfaction, and Commitment on Customer Loyalty At the Alfamart Retail in Surabaya, East Java - Indonesia
BT  - 2017 International Conference on Organizational Innovation (ICOI 2017)
PB  - Atlantis Press
SP  - 188
EP  - 193
SN  - 1951-6851
UR  - https://doi.org/10.2991/icoi-17.2017.32
DO  - https://doi.org/10.2991/icoi-17.2017.32
ID  - Sutanto2017/07
ER  -