An Investigation of the Motives and Purchase Intentions of Malaysian Consumers on Taiwan Wedding Photography Tourism Products

DOI

10.2991/icoi-17.2017.43How to use a DOI?

Keywords

Theme tour, pre-wedding photography tour, purchase motive, purchase intention, consumer behavior

Abstract

In line with the "New Southbound policy" of the current administration, this study, aiming at people from Southeast Asia, will focus on Malaysians as research subjects, for the close tourist interaction between the two countries. The purchase motive, purchase intention, correlation, and statistics of Malaysian consumers on wedding photography products in Taiwan will be studied. Data will be collected for statistical analyses, including descriptive statistics, factor analysis, ANOVA, correlation analysis, as well as regression, and to examine the hypotheses in this research. Furthermore, suggestions, based on research findings, will be made to the government, the industry, and future researchers.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wan-Yu Chang
PY  - 2017/07
DA  - 2017/07
TI  - An Investigation of the Motives and Purchase Intentions of Malaysian Consumers on Taiwan Wedding Photography Tourism Products
BT  - Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)
PB  - Atlantis Press
SP  - 257
EP  - 263
SN  - 1951-6851
UR  - https://doi.org/10.2991/icoi-17.2017.43
DO  - 10.2991/icoi-17.2017.43
ID  - Chang2017/07
ER  -