Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)

An Investigation of the Motives and Purchase Intentions of Malaysian Consumers on Taiwan Wedding Photography Tourism Products

Authors
Wan-Yu Chang
Corresponding Author
Wan-Yu Chang
Available Online July 2017.
DOI
https://doi.org/10.2991/icoi-17.2017.43How to use a DOI?
Keywords
Theme tour, pre-wedding photography tour, purchase motive, purchase intention, consumer behavior
Abstract
In line with the "New Southbound policy" of the current administration, this study, aiming at people from Southeast Asia, will focus on Malaysians as research subjects, for the close tourist interaction between the two countries. The purchase motive, purchase intention, correlation, and statistics of Malaysian consumers on wedding photography products in Taiwan will be studied. Data will be collected for statistical analyses, including descriptive statistics, factor analysis, ANOVA, correlation analysis, as well as regression, and to examine the hypotheses in this research. Furthermore, suggestions, based on research findings, will be made to the government, the industry, and future researchers.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2017 International Conference on Organizational Innovation (ICOI 2017)
Part of series
Advances in Intelligent Systems Research
Publication Date
July 2017
ISBN
978-94-6252-359-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/icoi-17.2017.43How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Wan-Yu Chang
PY  - 2017/07
DA  - 2017/07
TI  - An Investigation of the Motives and Purchase Intentions of Malaysian Consumers on Taiwan Wedding Photography Tourism Products
BT  - 2017 International Conference on Organizational Innovation (ICOI 2017)
PB  - Atlantis Press
SP  - 257
EP  - 263
SN  - 1951-6851
UR  - https://doi.org/10.2991/icoi-17.2017.43
DO  - https://doi.org/10.2991/icoi-17.2017.43
ID  - Chang2017/07
ER  -