Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)

The Effect of Implementing the Graphic Design in Digital Marketing on Sales of Products in Travel Companies

Authors
Putri Malum Godiva Situmorang, Rulianda Purnomo Wibowo, Fadli Fauzi
Corresponding Author
Putri Malum Godiva Situmorang
Available Online October 2019.
DOI
https://doi.org/10.2991/icoi-19.2019.37How to use a DOI?
Keywords
graphic design, digital marketing, tourism
Abstract
Marketing today has become an indispensable part of every business irrespective of its size and type. With the advancement of superior Internet technologies, new ways to reach the target audience have evolved. The need for digital marketing already feels like never before in the tourism industry, where customers have quick access to all types of information about the latest offers and the best prices. Digital marketing plays an important role in the success of every tourism business, especially in travel agent companies. However, in terms of marketing products and services from travel agent companies, delivery techniques are key to attracting prospective buyers. Graphic things, unique delivery and selection of interesting images are a few examples. Therefore, this paper will discuss how graphic design is the basic determinant of digital marketing in the tourism industry.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2019 International Conference on Organizational Innovation (ICOI 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
October 2019
ISBN
978-94-6252-806-2
ISSN
2352-5428
DOI
https://doi.org/10.2991/icoi-19.2019.37How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Putri Malum Godiva Situmorang
AU  - Rulianda Purnomo Wibowo
AU  - Fadli Fauzi
PY  - 2019/10
DA  - 2019/10
TI  - The Effect of Implementing the Graphic Design in Digital Marketing on Sales of Products in Travel Companies
BT  - 2019 International Conference on Organizational Innovation (ICOI 2019)
PB  - Atlantis Press
SP  - 212
EP  - 216
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoi-19.2019.37
DO  - https://doi.org/10.2991/icoi-19.2019.37
ID  - Situmorang2019/10
ER  -