The Effect of Implementing the Graphic Design in Digital Marketing on Sales of Products in Travel Companies
Putri Malum Godiva Situmorang, Rulianda Purnomo Wibowo, Fadli Fauzi
Putri Malum Godiva Situmorang
Available Online October 2019.
- https://doi.org/10.2991/icoi-19.2019.37How to use a DOI?
- graphic design, digital marketing, tourism
- Marketing today has become an indispensable part of every business irrespective of its size and type. With the advancement of superior Internet technologies, new ways to reach the target audience have evolved. The need for digital marketing already feels like never before in the tourism industry, where customers have quick access to all types of information about the latest offers and the best prices. Digital marketing plays an important role in the success of every tourism business, especially in travel agent companies. However, in terms of marketing products and services from travel agent companies, delivery techniques are key to attracting prospective buyers. Graphic things, unique delivery and selection of interesting images are a few examples. Therefore, this paper will discuss how graphic design is the basic determinant of digital marketing in the tourism industry.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Putri Malum Godiva Situmorang AU - Rulianda Purnomo Wibowo AU - Fadli Fauzi PY - 2019/10 DA - 2019/10 TI - The Effect of Implementing the Graphic Design in Digital Marketing on Sales of Products in Travel Companies BT - 2019 International Conference on Organizational Innovation (ICOI 2019) PB - Atlantis Press SP - 212 EP - 216 SN - 2352-5428 UR - https://doi.org/10.2991/icoi-19.2019.37 DO - https://doi.org/10.2991/icoi-19.2019.37 ID - Situmorang2019/10 ER -