Design of Business Model on Digital Printing Startup Using Business Model Canvas Approach

DOI

10.2991/icoiese-18.2019.55How to use a DOI?

Keywords

Business Model Canvas, SWOT Analysis, Printing Company BMC.

Abstract

PT. ABC is a startup engaged in the field of printing that offers online-based printing services with a variety of printing products. As time goes by, more and more competitors are entering the online printing business with considerable growth. To be able to survive in competition, PT. ABC requires a business strategy that can evaluate all aspects of the business that PT. ABC has. Based on the explanation above, it is necessary to analyze the business model run by PT. ABC so that it can be done the design and improvement of the existing business model. The Business Model Canvas was chosen as the method used to map the nine block aspects of PT. ABC's business. The nine blocks consist of Customer Segments, Value Propositions, Channels, Key Activities, Key resources, Key Partnerships, Revenue Streams, and Cost Structure. The nine blocks will be analyzed and processed using SWOT analysis. The SWOT (strengths, weaknesses, opportunities and threats) analysis will be done to know the strengths, weaknesses, opportunities, and threats contained in the existing business model PT. ABC.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Muhammad Miftah Nur Huda
AU  - Endang Chumaidiyah
AU  - Farda Hasun
PY  - 2019/03
DA  - 2019/03
TI  - Design of Business Model on Digital Printing Startup Using Business Model Canvas Approach
BT  - Proceedings of the 2018 International Conference on Industrial Enterprise and System Engineering (IcoIESE 2018)
PB  - Atlantis Press
SP  - 307
EP  - 313
SN  - 2589-4943
UR  - https://doi.org/10.2991/icoiese-18.2019.55
DO  - 10.2991/icoiese-18.2019.55
ID  - Huda2019/03
ER  -