Proceedings of the 2018 International Conference on Industrial Enterprise and System Engineering (IcoIESE 2018)

Design of Business Model on Digital Printing Startup Using Business Model Canvas Approach

Authors
Muhammad Miftah Nur Huda, Endang Chumaidiyah, Farda Hasun
Corresponding Author
Muhammad Miftah Nur Huda
Available Online March 2019.
DOI
https://doi.org/10.2991/icoiese-18.2019.55How to use a DOI?
Keywords
Business Model Canvas, SWOT Analysis, Printing Company BMC.
Abstract
PT. ABC is a startup engaged in the field of printing that offers online-based printing services with a variety of printing products. As time goes by, more and more competitors are entering the online printing business with considerable growth. To be able to survive in competition, PT. ABC requires a business strategy that can evaluate all aspects of the business that PT. ABC has. Based on the explanation above, it is necessary to analyze the business model run by PT. ABC so that it can be done the design and improvement of the existing business model. The Business Model Canvas was chosen as the method used to map the nine block aspects of PT. ABC's business. The nine blocks consist of Customer Segments, Value Propositions, Channels, Key Activities, Key resources, Key Partnerships, Revenue Streams, and Cost Structure. The nine blocks will be analyzed and processed using SWOT analysis. The SWOT (strengths, weaknesses, opportunities and threats) analysis will be done to know the strengths, weaknesses, opportunities, and threats contained in the existing business model PT. ABC.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2018 International Conference on Industrial Enterprise and System Engineering (ICoIESE 2018)
Part of series
Atlantis Highlights in Engineering
Publication Date
March 2019
ISBN
978-94-6252-689-1
ISSN
2589-4943
DOI
https://doi.org/10.2991/icoiese-18.2019.55How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Muhammad Miftah Nur Huda
AU  - Endang Chumaidiyah
AU  - Farda Hasun
PY  - 2019/03
DA  - 2019/03
TI  - Design of Business Model on Digital Printing Startup Using Business Model Canvas Approach
BT  - 2018 International Conference on Industrial Enterprise and System Engineering (ICoIESE 2018)
PB  - Atlantis Press
SP  - 307
EP  - 313
SN  - 2589-4943
UR  - https://doi.org/10.2991/icoiese-18.2019.55
DO  - https://doi.org/10.2991/icoiese-18.2019.55
ID  - Huda2019/03
ER  -