Design of Business Model on Digital Printing Startup Using Business Model Canvas Approach
Muhammad Miftah Nur Huda, Endang Chumaidiyah, Farda Hasun
Muhammad Miftah Nur Huda
Available Online March 2019.
- https://doi.org/10.2991/icoiese-18.2019.55How to use a DOI?
- Business Model Canvas, SWOT Analysis, Printing Company BMC.
- PT. ABC is a startup engaged in the field of printing that offers online-based printing services with a variety of printing products. As time goes by, more and more competitors are entering the online printing business with considerable growth. To be able to survive in competition, PT. ABC requires a business strategy that can evaluate all aspects of the business that PT. ABC has. Based on the explanation above, it is necessary to analyze the business model run by PT. ABC so that it can be done the design and improvement of the existing business model. The Business Model Canvas was chosen as the method used to map the nine block aspects of PT. ABC's business. The nine blocks consist of Customer Segments, Value Propositions, Channels, Key Activities, Key resources, Key Partnerships, Revenue Streams, and Cost Structure. The nine blocks will be analyzed and processed using SWOT analysis. The SWOT (strengths, weaknesses, opportunities and threats) analysis will be done to know the strengths, weaknesses, opportunities, and threats contained in the existing business model PT. ABC.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Muhammad Miftah Nur Huda AU - Endang Chumaidiyah AU - Farda Hasun PY - 2019/03 DA - 2019/03 TI - Design of Business Model on Digital Printing Startup Using Business Model Canvas Approach BT - 2018 International Conference on Industrial Enterprise and System Engineering (ICoIESE 2018) PB - Atlantis Press SP - 307 EP - 313 SN - 2589-4943 UR - https://doi.org/10.2991/icoiese-18.2019.55 DO - https://doi.org/10.2991/icoiese-18.2019.55 ID - Huda2019/03 ER -