Establishing Waste Management System Strategy by Using Competitive Positioning Analysis
Putra Fajar Alam, Sari Wulandari
Putra Fajar Alam
Available Online March 2019.
- https://doi.org/10.2991/icoiese-18.2019.60How to use a DOI?
- Waste Bank Strategy, Competitive Positioning Analysis, Smash
- Waste bank is an organization developed by the community to help people manage and recycle waste. Waste banks are considered as a solution to the problem of garbage in urban areas. The effort that is being carried out to accelerate the movement of waste banks is the use of information technology. Smash is a pioneer in online-based waste management systems. Besides Smash, other similar applications have now emerged and have an impact on the number of Smash users in the future. In order for Smash to survive in competition, a research was conducted to design a competitive strategy for online-based waste bank management application by using competitive positioning analysis method. Based on the results of market identification, products, existing strategies, analysis on 5 market pressures, and SWOT analysis, it was concluded that Smash occupies a position as a market leader with a fairly good market dominance. In terms of products, Smash is a management system with a very good level of readiness compared to other competitors. In order to be able to compete, Smash therefore needs to develop a strategy to increase Smash users and the traction usage of Smash applications.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Putra Fajar Alam AU - Sari Wulandari PY - 2019/03 DA - 2019/03 TI - Establishing Waste Management System Strategy by Using Competitive Positioning Analysis BT - 2018 International Conference on Industrial Enterprise and System Engineering (ICoIESE 2018) PB - Atlantis Press SP - 339 EP - 347 SN - 2589-4943 UR - https://doi.org/10.2991/icoiese-18.2019.60 DO - https://doi.org/10.2991/icoiese-18.2019.60 ID - Alam2019/03 ER -