Proceedings of the 3rd International Conference on Law, Governance, and Social Justice (ICoLGaS 2023)

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Ethical and Legal Review of Doctors Advertising and Joining Multi Level Marketing of Health Products

Authors
Talitha Apta Nitisara1, *
1Universitas Jenderal Soedirman, Purwokerto, Indonesia
*Corresponding author. Email: apta.nitisara@mhs.unsoed.ac.id
Corresponding Author
Talitha Apta Nitisara
Available Online 21 December 2023.
DOI
10.2991/978-2-38476-164-7_49How to use a DOI?
Keywords
Ethics; Law; Doctor; Advertisement; Multi-level Marketing
Abstract

The development of a holistic healthy paradigm has led to the proliferation of products that claim health or fitness benefits. The strategy of selling products by involving doctors in advertising or marketing through multi-level marketing (MLM) has become a common phenomenon. Doctors are considered as potential agents because they are trusted by the public to recommend health products, but this can lead to conflicts of interest. This condition raises problems that will be discussed in this study, namely first, how is the ethical and legal review on the phenomenon of doctors advertising and being active in MLM health products; second, what conditions are considered not violating ethics and law regarding doctors advertising and being active in MLM. This research uses a normative approach, descriptive analysis specifications. The research data source used is secondary data collected through literature study which is analyzed qualitatively. The results of this study indicate that the phenomenon of doctors advertising and being active in MLM health products is closely related to violations of Indonesian Medical Code Of Ethics 2012 articles 3, 4, and 6 as well as the Indonesian Minister of Health Regulation No.1787 of 2010 concerning Advertising and Publication of Health Services. Conditions that are considered not violating ethics and law regarding doctors advertising and being active in MLM are when a doctor does not practice in medical services or has an inactive registration certificate, does not display the title of doctor, and does not market products that claim health effects.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Law, Governance, and Social Justice (ICoLGaS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 December 2023
ISBN
10.2991/978-2-38476-164-7_49
ISSN
2352-5398
DOI
10.2991/978-2-38476-164-7_49How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Talitha Apta Nitisara
PY  - 2023
DA  - 2023/12/21
TI  - Ethical and Legal Review of Doctors Advertising and Joining Multi Level Marketing of Health Products
BT  - Proceedings of the 3rd International Conference on Law, Governance, and Social Justice (ICoLGaS 2023)
PB  - Atlantis Press
SP  - 542
EP  - 550
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-164-7_49
DO  - 10.2991/978-2-38476-164-7_49
ID  - Nitisara2023
ER  -