Proceedings of the 3rd International Conference on Law, Governance, and Social Justice (ICoLGaS 2023)

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Trademarks Via E-Commerce Media and Their Protection

Authors
Ganda Sari Adil Simanjuntak1, *, Anis Rifai2
1Faculty of Law Universitas Jenderal Soedirman, Purwokerto, Indonesia
2Faculty of Law, Universitas Al-Azhar Indonesia, Jakarta, Indonesia
*Corresponding author. Email: gandasariadil@gmail.com
Corresponding Author
Ganda Sari Adil Simanjuntak
Available Online 21 December 2023.
DOI
10.2991/978-2-38476-164-7_77How to use a DOI?
Keywords
Brand; Legal Protection; E-Commerce
Abstract

The increase in fraud in electronic transactions such as copyright infringement and trademark counterfeiting is one of the excesses of e-commerce development in addition to the positive impact of legal regulations. Brand. The positive and negative impacts of brand rights on e-commerce media need to be addressed carefully to provide legal protection to brand rights owners. The purpose of this research is to analyze trademark rights regulations and Trips in e-commerce systems, as well as a comparison of the legal protection of brand rights in the United States and Australia. The methodology used is a form of normative law with a comparative and case approach using data available thanks to Open Source, both from literature, scientific journals, and recognized media. The results of this research indicate that domestic regulations on brand rights - in Indonesia, the United States, and Australia - as well as trips provide adequate legal protection for brand owners who buy and sell e-commerce goods.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Law, Governance, and Social Justice (ICoLGaS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 December 2023
ISBN
10.2991/978-2-38476-164-7_77
ISSN
2352-5398
DOI
10.2991/978-2-38476-164-7_77How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ganda Sari Adil Simanjuntak
AU  - Anis Rifai
PY  - 2023
DA  - 2023/12/21
TI  - Trademarks Via E-Commerce Media and Their Protection
BT  - Proceedings of the 3rd International Conference on Law, Governance, and Social Justice (ICoLGaS 2023)
PB  - Atlantis Press
SP  - 837
EP  - 845
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-164-7_77
DO  - 10.2991/978-2-38476-164-7_77
ID  - Simanjuntak2023
ER  -