Proceedings of the Sixth International Conference on Language, Literature, Culture, and Education (ICOLLITE 2022)

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Macro and Micro Strategies to Praise and Respond on Facebook

Authors
Ridha Mashudi Wibowo1, *, Suhandano1, Tofan Dwi Hardjanto1
1Indonesian Language and Literature Study Program, Faculty of Cultural Sciences, UGM, Yogyakarta, Indonesia
*Corresponding author. Email: ridha@ugm.ac.id
Corresponding Author
Ridha Mashudi Wibowo
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-91-6_74How to use a DOI?
Keywords
Facebook; Pragmatics; Speech acts; Strategy
ABSTRACT

This article aims to photograph how people use language on Facebook (FB) social media, especially when they give praise or respond to praise for a post/status. When the status is found to be good, interesting, or commendable, comments and responses containing praise are often found. The data for praising and responding to praise on FB was obtained from the Jogja Intercept Information Group (ICJ) which represents various levels of society. Data was obtained by tapping method with data scraping technique using export comments program, screenshot technique, and note-taking technique. Furthermore, the data were analyzed using the methods of comparison, introspection, and pragmatic matching. After that, the data is presented with formal and informal methods. The results of the analysis show that there are two strategies commonly used by FB users, namely macro strategies and micro strategies. In the macro strategy, the praise response shows acceptance, rejection, denial, distrust, and diversion, while in the micro strategy there are several comments related to appearance, ability, possession, personality, and popularity. With this result, it is hoped that the community can choose and use the right strategy in praising and responding to praise to maintain harmony in human relations.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Sixth International Conference on Language, Literature, Culture, and Education (ICOLLITE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
10.2991/978-2-494069-91-6_74
ISSN
2352-5398
DOI
10.2991/978-2-494069-91-6_74How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ridha Mashudi Wibowo
AU  - Suhandano
AU  - Tofan Dwi Hardjanto
PY  - 2022
DA  - 2022/12/30
TI  - Macro and Micro Strategies to Praise and Respond on Facebook
BT  - Proceedings of the Sixth International Conference on Language, Literature, Culture, and Education (ICOLLITE 2022)
PB  - Atlantis Press
SP  - 471
EP  - 477
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-91-6_74
DO  - 10.2991/978-2-494069-91-6_74
ID  - Wibowo2022
ER  -