Proceedings of the International Conference on Communication and Applied Technologies 2023 (ICOMTA 2023)

Media Consumption in Ecuador: Are Ultramediaciones Developing for Everyone?

Authors
Marco López Paredes1, *, Andrea Carrillo Andrade2, Jesús Tapia2
1Pontifical University of Ecuador, Quito, 170143, Ecuador
2Observatory of Communication (Pontifical University of Ecuador), Quito, Ecuador
*Corresponding author. Email: mvlopez@puce.edu.ec
Corresponding Author
Marco López Paredes
Available Online 3 October 2023.
DOI
10.2991/978-94-6463-254-5_20How to use a DOI?
Keywords
Ultramediations; Hipermediations; Media ecology
Abstract

Ultramediaciones is a concept developed by the authors that proposes that connectivity dominates beyond devices. In this sense, connectivity is not only on the Internet: it occurs in the digital and analogic world in the relationships that people create. It studies how a detonator (energy) generates, from communication, connections (frequency) and brings together interests (vibration) that affect the understanding of the environment. Moreover, the original energy from communication is capable of modifying social function and life. This theory is based on media ecology, social mediation, and hipermediations. This research explores how ultramediaciones work in Ecuador depending on age and geography (rural vs urban). This quantitative study uses the data collected at the Multipurpose Survey for 2019 and the Employment Survey 2022 from the National Institute of Censuses and Statistics (INEC) in Ecuador. The aim is to explore the evolution of use, appropriation, and potentialities of digitality and communication, based on the concept-under-development of ultramediaciones. It discusses that the country is facing an increase in the cultural gap: citizens are increasingly distancing themselves from each other, making it difficult for digital citizenship to consolidate. Digitality is creating an environment that just 63,2% of the population shares and that just 16,15% is capable to create, modifying, or even understanding.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication and Applied Technologies 2023 (ICOMTA 2023)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
3 October 2023
ISBN
10.2991/978-94-6463-254-5_20
ISSN
2667-128X
DOI
10.2991/978-94-6463-254-5_20How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Marco López Paredes
AU  - Andrea Carrillo Andrade
AU  - Jesús Tapia
PY  - 2023
DA  - 2023/10/03
TI  - Media Consumption in Ecuador: Are Ultramediaciones Developing for Everyone?
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2023 (ICOMTA 2023)
PB  - Atlantis Press
SP  - 193
EP  - 203
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-254-5_20
DO  - 10.2991/978-94-6463-254-5_20
ID  - Paredes2023
ER  -